The essential guide to understanding and harnessing the tools of journalism today. This text shows you how to master the enduring rules of good practice and the new techniques of social media: the complete who, what, where, when, how and, most importantly, why. Sites and applications come and go, but their functions need to be fully understood before we can make the most of their potential in this new wired and connected age. This text gives a thorough guide to principles and practice, including: how to find, write and break stories with social media an online journalism toolkit to get you started using crowdsourcing to find and follow stories getting on top of user-generated content the ins and outs of copyright and ethics the new role of the working journalist building your brand and making money the new economy of journalism and how to get ahead. More than a simple 'how-to' guide, this book takes you to the next level with its cutting-edge level of integration between theory and practice. It is the essential one-stop guide for students and practitioners of journalism.