Social Media for Communications Professionals : How to Use Online Media, Tools and Strategies t...
ISBN: 9781118134740 | 1118134745
Format: HardcoverPublisher: John Wiley & Sons Inc
Pub. Date: 4/28/2014
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Bridging the biggest communications gap in business-the rift between Boomers and Millennials While many older professionals know a lot about communications and why a business should (or shouldn't) share information publicly, they don't know how the new tools can fit in with their overall communications strategy. Many young professionals, on the other hand, know how to use social media and related technologies, but not necessarily why to use them in a business context. In Social Media for Communications Professionals, Boomers and Millennials wil... MORE
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