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Social Marketing for Public Health : Global Trends and Success Stories

ISBN: 9780763757977 | 0763757977
Edition: 1st
Format: Paperback
Publisher: JONES & BARTLETT PUBLISHERS
Pub. Date: 11/1/2009

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Summary
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ra... MORE


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