9780809232369

In the highly competitive retail world, the small-business owner needs pragmatic, current, down-to-earth advice to be successful.So You Want to Own the Storeis a comprehensive handbook that provides step-by-step help for the prospective shopkeeper or home-based retail-business owner. Included are helpful hints from experiences store owners about every aspect of the business: choosing a location, defining store policies, training personnel, ordering, pricing, and displaying merchandise--even negotiating with the bank.

Mort Brown has been a retail merchandiser for almost 30 years. He now works as a consultant for small businesses ranging from ice cream parlors and gift shops to video stores.

Thomas Tilling is a financial columnist who has been a contributing editor to the New York Times, Parents, Success, and New York magazine, among other publications.

Acknowledgments

ix

1 The Bottom Line Is You

1

(10)

2 The A Team

11

(16)

3 Lying to the Bank, and Other Honest Financial Strategies

27

(12)

4 Location, Location, Location--Scouting It Out

39

(12)

5 The All-Important Lease

51

(24)

6 The Computer You Don't Want, Software Not to Get, and Other Contrarian Wisdom

75

(8)

7 The Magic of Opening Orders

83

(10)

8 Let's Have a Sale

93

(18)

9 Never Say "May I Help You?"

111

(24)

10 How Much Is That Window in the Store?

135

(14)

11 A Day at the Store

149

(14)

Appendix A: Facsimile of a Payroll Service Bill

163

(2)

Appendix B: Sample Letter of Intent

165

(4)

Appendix C: A Typical Store Lease

169

(50)

Appendix D: Puppy Love Store Manual

219

(20)

Appendix E: Cash Out Sheet

239

(6)

Glossary: Speaking Retail

245

(6)

Index

251

What is included with this book?

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So You Want To Own The Store Secrets to Running a Successful Retail Operation

So You Want To Own The Store Secrets to Running a Successful Retail Operation

0809232367

Summary

Author Biography

Table of Contents

Supplemental Materials

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