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Small Business Management
ISBN: 9780072346527 | 0072346523
Edition: 3RDFormat: Paperback
Publisher: McGraw Hill College Div
Pub. Date: 6/1/2000
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This text takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. All three authors have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses.
| Part I The Challenge of Owning and Managing a Small Business | 1 | (65) | |||
| 2 | (20) | |||
| ... MORE | (26) | |||
| 48 | (17) | |||
| Part II Planning for and Organizing a Business | 65 | (96) | |||
| 66 | (28) | |||
| 94 | (48) | |||
| 142 | (19) | |||
| Part III Marketing Goods and Services | 161 | (56) | |||
| 162 | (26) | |||
| 188 | (29) | |||
| Part IV Organizing and Managing the Business | 217 | (58) | |||
| 218 | (30) | |||
| 248 | (27) | |||
| Part V Operating the Business | 275 | (44) | |||
| 276 | (20) | |||
| 296 | (23) | |||
| Part VI Financial Planning and Control | 319 | (70) | |||
| 320 | (20) | |||
| 340 | (24) | |||
| 364 | (25) | |||
| Part VII Providing Present and Future Security for the Business | 389 | (58) | |||
| 390 | (18) | |||
| 408 | (20) | |||
| 428 | (19) | |||
| Workbook for Developing a Successful Business Plan | 447 | (30) | |||
| Glossary | 477 | (9) | |||
| Endnotes | 486 | (16) | |||
| Photo Credits | 502 | (1) | |||
| Index | 503 |
