Chris Calori and David Vanden-Eynden are principals of Calori & Vanden- Eynden/Design Consultants, an award-winning, internationally recognized design office devoted to making people's lives better with thoughtful, visually-compelling signage and wayfinding programs. Both Ms. Calori and Mr. Vanden- Eynden are Fellows of the Society for Environmental Graphic Design (SEGD) and are members of the AIGA. Ms. Calori is a Professional Affiliate of the American Institute of Architects New York Chapter.

Committed design thinkers and educators, Chris and David have taught and lectured on design at professional conferences and at notable universities, including Yale, the University of Cincinnati, The Ohio State University, California State University at Long Beach, and New York City's Fashion Institute of Technology.

Forewords by Tom Geismar and Ivan Chermayeff

Foreword to the Second Edition viii

Foreword to the First Edition x

Acknowledgments xii

Introduction xv

1 What is Environmental Graphic Design? 2

The Spectrum of EGD Activity 5

The Importance of EGD Today 10

Digital Information Systems and EGD 16

You Can’t Learn This in College 21

What’s Ahead in This Book 22

2 The Design Process 24

The Client is Part of the Process 26

The Design Process Applied to EGD 26

Phase 1: Data Collection and Analysis (Predesign) 28

Phase 2: Schematic Design Phase 3: Design Development 30

Phase 4: Documentation 48

Phase 5: Bidding (Postdesign) 60

Phase 6: Fabrication/Installation Observation 65

Phase 7: Postinstallation Evaluation 77

Chapter Wrap‐Up 78

3 Overview of the Signage Pyramid Method 80

Genesis of a Design Approach 80

The Signage Pyramid’s Component Systems 81

The Signage Pyramid and Resource Allocation 84

Chapter Wrap‐Up 89

4 The Information Content System 90

Kinds of Sign Information Content 91

Hierarchy of Content 98

Developing the Sign Information Content System 100

Navigation: Message Hierarchy and Proximity 111

Other Factors Affecting the Sign Information Content System 114

Pictorial Information Content 123

Signage Master Plans 125

Chapter Wrap‐Up 125

5 The Graphic System 126

Typography Overview 127

Choosing a Typeface 129

Typographic Treatment 134

Typographic Considerations in Signage for People Who Read by Touch 141

Symbols and Arrows 143

Diagrams 150

Other Graphic Elements 156

Color 157

Layout 165

Overview of Sign Graphic Application Processes 181

Chapter Wrap‐Up 191

6 The Hardware System 192

Shape 193

Connotations of Form 200

Sign Mounting Considerations 203

Sign Size Considerations 209

Sign Lighting Overview 212

Sign Materials Overview 218

Basic Sign Materials 222

Electronic Digital Display Units 236

Stock Sign Hardware Systems 244

Sign Materials and Codes 246

Overview of Sign Coatings and Finishes 247

Chapter Wrap‐Up 255

G Gallery 256

Image Credits 286

Bibliography 292

Index 295

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