This book is bursting with some of today's most original and impressive work in the field of shop design. Leading designers and architects showcase their finest projects to create a dazzling compendium of ideas full of imagination, while at the same time intelligently designed for a specific purpose: to sell the products. Explanatory texts accompany striking, full-colour photographs which highlight all facets of each and every one of the featured projects. This is truly an essential book in thecollection of all professional designers, students and enthusiasts alike.