FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$124.00

Sorry, this item is currently unavailable.

Services Marketing : People, Technology, Strategy

ISBN: 9780130173928 | 0130173924
Edition: 4th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2001

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

Related Products


  • Services Marketing
    Services Marketing
  • Outlines and Highlights for Services Marketing : People, Technology, Strategy by Christopher H. Lovelock, Jochen Wirtz, ISBN
    Outlines and Highlights for Se...
  • Services Marketing
    Services Marketing
  • Services Marketing : People, Technology, Strategy
    Services Marketing : People, T...
  • Services Marketing
    Services Marketing
  • Outlines and Highlights for Services Marketing by Christopher H Lovelock, Isbn : 9780136107217
    Outlines and Highlights for Se...


Please wait while this item is added to your cart...