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Services Marketing Concepts, Strategies, & Cases

ISBN: 9780324319965 | 0324319967
Edition: 3rd
Format: Hardcover
Publisher: South-Western College Pub
Pub. Date: 12/16/2005

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Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

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