FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$184.00

Sorry, this item is currently unavailable.

Services Marketing : People, Technology, Strategy

ISBN: 9780131875524 | 0131875523
Edition: 7th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2011

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Related Products


  • Outlines and Highlights for Services Marketing : People, Technology, Strategy by Christopher H. Lovelock, Jochen Wirtz, ISBN
    Outlines and Highlights for Se...
  • Outlines and Highlights for Services Marketing by Christopher H Lovelock, Isbn : 9780136107217
    Outlines and Highlights for Se...
  • Services Marketing
    Services Marketing
  • Services Marketing
    Services Marketing
  • Services Marketing : People, Technology, Strategy
    Services Marketing : People, T...
  • Services Marketing People, Technology, Strategy
    Services Marketing People, Tec...


Please wait while this item is added to your cart...