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Services Marketing

9780134558417

Services Marketing

  • ISBN 13:

    9780134558417

  • ISBN 10:

    0134558413

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 01/01/1996
  • Publisher: Prentice Hall Professional Technical Reference
  • Newer Edition
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Summary

Leading graduate/undergraduate text in services marketing, incorporating text, cases and readings. Fully revised and updated reflecting increasing importance of the service sector.

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