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Selling Today Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Selling Today Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
- ISBN 13:
9780133250923
- ISBN 10:
013325092X
- Edition: 12th
- Format: Package
- Copyright: 08/09/2012
- Publisher: Prentice Hall
- Newer Edition
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Summary
Ex> Selling Today: Partnering to Create Valuehelps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
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