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Selling Today : Creating Customer Value

ISBN: 9780132109864 | 0132109867
Edition: 12th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 2/23/2011

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A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. #xA0; In today#x19;s consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, S elling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application.#xA0; #xA0; The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more #x1C;learn by doing#x1D; materials to equip readers with hands-on experience.

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