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Selling Destinations : Geography for the Travel Professional
ISBN: 9780766808485 | 0766808483
Edition: 3rdFormat: Paperback
Publisher: CENGAGE Delmar Learning
Pub. Date: 3/16/1999
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Selling Destinations is the resource travel professionals from all sectors of the industry need to greatly enhance their knowledge of the major and secondary destinations around the world, and to increase sales. The sales-geography philosophy is supported by essential information that will help travelers make the most of their experiences. The author provides detailed information on travel to the destination, local modes of transportation, trip highlights, day trips, lodging options and allied destinations. You will find analysis as to why a person typically travels to the destination covered and the types of individuals who chose particular destinations, helping the travel professional make the right recommendations for the customer. Sales strategies focus on extra services that yield extra income for almost all travel professionals. The reader will find case studies and hypothetical situations that help them apply their newly gained knowledge.
| PART I Basic Ingredients Geography and How to Sell It | 1 | (32) | |||
| PART II North America Charm of the Familiar | 33 | (114) | |||
| 41 | (12) | |||
| 53 | (14) | ||||
| 67 | (14) | |||
| 81 | (14) | |||
| 95 | (16) | |||
| 111 | (16) | |||
| 127 | (20) | |||
| PART III Latin America and the Caribbean Rhythms of Culture | 147 | (76) | |||
| 155 | (14) | |||
| 169 | (18) | |||
| 187 | (14) | |||
| 201 | (22) | |||
| PART IV Europe Continental Flair | 223 | (118) | |||
| 231 | (16) | |||
| 247 | (16) | |||
| 263 | (14) | |||
| 277 | (16) | |||
| 293 | (14) | |||
| 307 | (14) | |||
| 321 | (20) | |||
| PART V Africa and the Middle East Savannahs and Sand | 341 | (74) | |||
| 351 | (365) | |||
| 365 | (14) | |||
| 379 | (14) | |||
| 393 | (22) | |||
| PART VI Asia and the Pacific Rim of Mystery | 415 | (119) | |||
| 423 | (16) | |||
| 439 | (14) | |||
| 453 | (16) | |||
| 469 | (16) | |||
| 485 | (16) | |||
| 501 | (12) | |||
| 513 | (21) | |||
| Appendix A Average Length of Stay---Leisure Clients | 534 | (1) | |||
| Appendix B Tourist Bureaus | 535 | (6) | |||
| Appendix C Research Resources | 541 | (1) | |||
| Appendix D Films | 542 | (1) | |||
| Index | 543 |
