Top salespeople aren't born, they're made-but how? By examining the successful careers, philosophies, and work habits of some of the world's most brilliant achievers, Secrets of Superstar Sales Pros reveals hundreds of practical ideas that can make you a superachiever-in your own right. Here are just a few of the people and ideas you'll be hearing about: Dale Carnegie on how selling with a personal touch can help you sell yourself and win people over Lillian Vernon on making buyers feel special, working your way up, and taking chances Larry King on making mistakes, learning from your errors, and treating prospects with courtesy and respect Zig Ziglar on how a positive attitude can change your life Mary Kay Ash on the role of self-fulfillment Tony Schwartz on how to make the "deep sell" Gerard Nierenberg on why negotiation is really about finding win-win solutions