Note: Supplemental materials are not guaranteed with Rental purchases.
FREE SHIPPING
ON EVERY ORDER!
LIST PRICE:
$25.00

OUR PRICE:
$16.09

You may extend rentals at any time.


Second That Emotion

ISBN: 9781616146641 | 1616146648
Format: Hardcover
Publisher: Prometheus Books
Pub. Date: 9/18/2012

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Why do more than 30% of Americans believe that President Obama is a Muslim? Why is Yoko Ono still held responsible for the breakup of the Beatles? Second That Emotion answers these and other random, yet related questions by tracing the fascinating process whereby a passion for an idea, celebrity, or brand gives rise to a set of illogical beliefs that become the basis for a powerful movement. Conventional wisdom has it that spin doctors and marketing gurus are responsible for manipulating our thoughts, causing us to endorse ideas or products we would otherwise reject. This volume shows that while advertising and propaganda can provide a spark and social media the kindling, individuals create trends based, more often than not, on thinking they know to be flawed logically.


Please wait while this item is added to your cart...