Alaina G. Levine is President of Quantum Success Solutions, a career consulting enterprise with focus on advancing the professional development expertise of scientists and engineers. She is an award-winning, internationally known science and engineering career consultant, science journalist, professional speaker, and comedian.

Foreword xi

Introduction xiii

1 The Importance of Networking and the Hidden Platter of OpportunitiesTM 1

Eight Networking Myths 4

Understanding the Hidden Career Market 10

Breaking into the Hidden Job Market 11

Chapter Takeaways 14

Notes 14

2 Understanding and Articulating Your Value Proposition 15

Your Unique Problem-Solving Abilities: The Cornerstone of Your Value 16

Brand, Attitude, and Reputation: The Networking Trifecta of Triumph 24

Your Brand Statement/Elevator Pitch/30 Second (or Less) Commercial 33

Chapter Takeaways 42

Notes 43

3 Determining the Right Opportunities for Me 45

The Concept and Pursuit of Bliss 45

Your Personal SWOT Analysis 47

Your Career Opportunities 50

Chapter Takeaways 54

Note 54

4 Establishing Your Brand and Reputation to Gain

Access to the Hidden Platter of OpportunitiesTM 55

Always Ask Questions 55

Asking Questions of non-STEM Professionals 57

Stupid Questions 62

Seeking Mentors: The Importance of Mentor–Protégé Partnerships in Networking 63

Being Professional 71

Professional Etiquette in Networking 74

The Tale of the BallO’ Butter 75

Taking Advantage of Every Opportunity 85

Failure is the Ultimate Opportunity 88

Self-promotion – The Right Way 90

Chapter Takeaways 105

Notes 105

5 Developing Your Networking Strategy 107

Identifying your Goals for Networking 107

The Art and Science of the Thank You Note 121

Following Up 124

Organizing Your Network 127

Continuing to Follow Up and Look for Opportunities to

Exchange Value over Time 127

Chapter Takeaways 128

6 Identifying People for Your Networks 129

Start With Who You Know 129

Institutional Networking 130

Diversity Groups within Organizations and Companies 132

Professional Societies 133

Conferences 139

Articles 149

Regional Industrial Representatives: Regional Economic Development Organizations, Chambers of Commerce, Industry “Cluster” Associations 153

Alumni Associations 161

Regional Philanthropic Organizations 164

“Young Professionals” Societies 165

Religious and Political Affiliations 166

Regional STEM-related Activities 166

Spontaneous Networking – On an Airplane, Train, Taxi 168

Other Places to Meet People 170

Create Your Own Networking Opportunity! 171

Chapter Takeaways 171

Notes 172

7 Networking at an Event 173

Pre-Event Strategies 173

Attending the Event 176

Conversation Starters 178

Conversations Enders 181

If the Person is a Jerk 182

Following Up 184

Chapter Takeaways 184

Note 184

8 Social Media Networking 185

Principal Pillars of Social Media Networking 187

Preparation 189

Building your LinkedIn Presence 191

LinkedIn Groups 197

Facebook 201

Twitter 203

Other Social Media Sites 206

Launching a Blog 207

Your Klout Score 209

Chapter Takeaways 209

Notes 210

9 The Networking Continuum 211

Index 219

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