
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
| List of Illustrations | p. vii |
| Preface | p. ix |
| A Note about Money | p. xi |
| Introduction: Scientists, Experts, and the Public | p. 1 |
| Topics and Themes in Popular Science | |
| Rival Ideologies of Science | p. 17 |
| The Big Picture | p. 33 |
| Practical Knowledge for All | p. 53 |
| Publishers and Their Publications | |
| Creating an Audience | ... MOREp. 75 |
| Bestsellers on Big Issues | p. 96 |
| Publishers' Series | p. 114 |
| Encyclopedias and Serial Publications | p. 143 |
| Popular Science Magazines | p. 161 |
| Science for the General Public | p. 185 |
| The Authors | |
| Big Names | p. 217 |
| Scientists and Other Experts | p. 241 |
| Epilogue: The 1950s and After | p. 264 |
| Appendix: Biographical Register | p. 279 |
| Bibliography | p. 295 |
| Index | p. 327 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Peter J. Bowler is professor of the history of science at Queen's University Belfast and coauthor of Making Modern Science: A Historical Survey and author of Life’s Splendid Drama: Evolutionary Biology and the Reconstruction of Life’s Ancestry, 1860–1940 and Reconciling Science and Religion: The Debate in Early-Twentieth-Century Britain, all published by the University of Chicago Press.