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|List of Illustrations||p. vii|
|A Note about Money||p. xi|
|Introduction: Scientists, Experts, and the Public||p. 1|
|Topics and Themes in Popular Science|
|Rival Ideologies of Science||p. 17|
|The Big Picture||p. 33|
|Practical Knowledge for All||p. 53|
|Publishers and Their Publications|
|Creating an Audience... MORE||p. 75|
|Bestsellers on Big Issues||p. 96|
|Publishers' Series||p. 114|
|Encyclopedias and Serial Publications||p. 143|
|Popular Science Magazines||p. 161|
|Science for the General Public||p. 185|
|Big Names||p. 217|
|Scientists and Other Experts||p. 241|
|Epilogue: The 1950s and After||p. 264|
|Appendix: Biographical Register||p. 279|
|Table of Contents provided by Ingram. All Rights Reserved.|
Peter J. Bowler is professor of the history of science at Queen's University Belfast and coauthor of Making Modern Science: A Historical Survey and author of Life’s Splendid Drama: Evolutionary Biology and the Reconstruction of Life’s Ancestry, 1860–1940 and Reconciling Science and Religion: The Debate in Early-Twentieth-Century Britain, all published by the University of Chicago Press.