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The School and Community Relations
ISBN: 9780205509065 | 0205509061
Edition: 9thFormat: Hardcover
Publisher: Allyn & Bacon
Pub. Date: 1/1/2008
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"Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning." "" Gives the reader a comprehensive plan for implementing a step-by-step school-community relations program to help improve school quality and school learning. New info on No Child Left Behind, reporting achievement and test scores, school "crises" such as shootings and terrorism, school choice and the Freedom of Information Act. Pre... MORE
| Preface | |
| About the Authors | |
| Essential Considerations | |
| The Importance of Public Relations | |
| Why School Public Relations? | |
| Suggestions for Improving Public Confidence | |
| Need for a Communication Plan | |
| Public Character of the School | |
| Public Character of the School | |
| The Meaning of Public Opinion | |
| School-Community Relations | |
| Models of Public Relations | |
| Understanding the Community | |
| Sociological Inventory | |
| Power Structures | |
| Measuring Public Opinion | |
| Electronic Surveying | |
| Policies, Goals, and Strategies | |
| Nature of a Policy | |
| Goals and Strategies | |
| Planning Checklist | |
| Administering the Program | |
| The Board of Education | |
| The Superintendentrsquo;s Role | |
| The Administrative Team | |
| Director of School-Community Relations | |
| Standards for Educational Public Relations Professionals | |
| Plans of Organization | |
| Responsibilities of Other Team Members | |
| Budgetary Provisions | |
| Staff Members | |
| General Community Relations Responsibilities | |
| Specific Community Relations Responsibilities | |
| In-Service Training | |
| Relations with Special Publics | |
| The Communicati | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Edward H. Moore serves as Associate Director of the National School Public Relations Association and is accredited by the Universal Accreditation Board of the National Public Relations Council.
