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Rules of Thumb for Business Writers

by: Wienbroer, Diana Roberts; Hughes, Elaine; Silverman, Jay; Roberts Wienbroer, Diana

ISBN: 9780071357210 | 0071357211

Edition: 1st
Format: Paperback
Publisher: McGraw-Hill
Pub. Date: 9/1/1999

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Summary Table of Contents Author Biography

Like its predecessor, Rules of Thumb for Business Writers will be a brief, easy-to-use guide to writing. Designed to accommodate real writing needs in daily business, this is a quick reference that people of all levels and in every type of business can turn to with speed and confidence. It offers advice on the writing process as a whole, as well as specific guidance on punctuation, mechanics, usage and a wide variety of common writing. Rules of Thumb for Business Writers covers all the areas most needed in daily business writing.

... MORE="width:100%" />In the business world, limply written, badly organized documents can subtly but steadily downgrade your career. You'�"ve got to write clearly, concisely, and energetically--without meandering, repeating yourself, or sabotaging your ideas with poorly constructed sentences, stilted language, and embarrassing grammatical errors. Get the help you need--now--with RULES OF THUMB FOR BUSINESS WRITERS. Written by the author team of the best-selling RULES OF THUMB: A GUIDE FOR WRITERS, this new guide is designed especially to meet the real writing demands of daily business. Whether you'�"re composing a letter, preparing an outline for your next big report, or simply wondering whether or not that comma makes sense, RULES OF THUMB FOR BUSINESS WRITERS explains how to do it right. It'�"s packed with concise explanations of the most frequent problems in writing, bulleted lists of easy-to-read guidelines, and hundreds of practical guidelines that instantly illustrate each concept. Quickly and easily, you'�"ll learn how to find your focus, break up your thoughts effectively, format your documents for optimal readability, begin with an attention-grabbing bang, adopt a straightforward, conversational tone, and improve your style. And you'�"ll learn how to write succinctly, accurately, and persuasively, whether in formal business correspondence, more casual e-mail messages, memos, agendas, instructions manuals, reports, newsletters and press releases, proposals, or r�sum�s. PLUS, you'�"ll learn to effortlessly adhere to the rules of punctuation, grammar, and usage, understanding when to capitalize, choosing the correct pronoun, avoiding fragments and run-on sentences, properly placing apostrophes, and more. There'�"s even helpful advice on tackling special topics, such as conducting research on the Web efficiently, using footnotes accurately, developing templates to simplify future tasks, planning and executing a long-term project, and editing the work of others. A valuable appendix of ready-to-use memos, letters, agendas, r�sum�s, and more round out this handy book. RULES OF THUMB FOR BUSINESS WRITERS helps you take all those amorphous ideas and disjointed bits of information and record them in a way that is clear, logical, and action-oriented. It'�"s the on-the-job reference you'�"ll turn to again and again, for both a thorough overview of the essentials of great writing and for fast, easy lessons on key topics.

Part I: The Writing Process.

Writing in the Business World.

Finding Your Focus.

Sizing Up Your Work Style.

What to Do When You're Stuck.

Organizing Your Ideas.

Paragraphing.

Continuity.

Adding Visual Interest: Layout and Illustrations.

Revising.

Proofreading.

Part II: Writing with Power.

Steps Toward a Clear Style.

Writing to Persuade.

Writing with Energy.

Trimming Wordiness.

Grammar Review: Common Sentence Patterns.

Avoiding Tangled Sentences.

Varying Y... MORE

Diana Roberts Wienbroer (New York, NY) was Chair of the English Department of Nassau Community College for six years and coordinated a department of 150 faculty members. Besides teaching writing over 30 years, she has studied and taught film criticism. She is also the author of The McGraw-Hill Guide to Electronic Research and Documentation. Elaine Hughes (Vicksburg, MS) has taught writing for more than 25 years - primarily at Nassau Community College and Hinds Community College in Raymond, Mississippi. In recent years she has conducted many writing workshops for the Esalen Institute and other organizations. She is also the author of Writing from the Inner Self. Jay Silverman (New York, NY) has taught at Nassau Community College and Virginia Highlands Community College where he received the Honors Program award for Excellence in Teaching. He also teaches in the College Bound Program of the Nassau County Mental Health Association. He has received fellowships from the Fulbright-Hayes Foundation, the Andrew Mellon Foundation and the National Endowment for the Humanities.

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Rules of Thumb for Business Writers

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Part I: The Writing Process.

Writing in the Business World.

Finding Your Focus.

Sizing Up Your Work Style.

What to Do When You're Stuck.

Organizing Your Ideas.

Paragraphing.

Continuity.

Adding Visual Interest: Layout and Illustrations.

Revising.

Proofreading.

Part II: Writing with Power.

Steps Toward a Clear Style.

Writing to Persuade.

Writing with Energy.

Trimming Wordiness.

Grammar Review: Common Sentence Patterns.

Avoiding Tangled Sentences.

Eliminating Biased Language.

Part III: Specific Business Writing.

Guidelines for all Business Correspondence.

E-mail and Fax Messages.

Memos.

Letters.

Agendas and Minutes.

Instructions and Directions.

Reports.

Newsletters and Press Releases.

Proposals.

Resumes.

Part IV: Special Projects.

Research on the Internet.

Crediting Outside Sources.

Recurring Projects.

Long-Term Projects.

Collaborative Projecs.

The Spoken Word.

Editing Other People's Drafts.

Writing for Others.

Part V: Correctness-Usage.

Confusing Words.

One Word or Two?

Spelling.

Capitalization.

Abbreviations and Numbers. Correct Pronouns.

Consistent Pronouns.

Pronouns: Avoiding Vagueness.

Verb: Agreement with Subjects.

Verbs: Consistent Tenses.

Word Endings.

Part VI: Correctness--Punctuation.

Periods: Avoiding Sentence Fragments and Run-on Sentence.

Commas.

Semicolons and Colons.

Dashes and Parentheses.

Hyphens.

Apostrophes.

Quotation Marks.

Italicizing (Underlining ) or Quoting Titles.

Appendices: Sample Memo.

Sample Bad News Memo.

Sample Letter.

Sample Letter Recommendation.

Sample Meeting Agenda.

Two Sample Press Release.

Sample Cover Letter.

Sample Resume (Emphasis of Accomplishments).

Sample Resume (Emphasis on Skills).

Sample Resume (Limited Experience).

Sample Resume (Significant Experience).

The Anatomy of a Sentence: How to Diagram.

A List of Important References.

Letter.

Sample Letter Recommendation.

Sample Meeting Agenda.

Two Sample Press Release.