Rhetoric in Popular Culture
ISBN: 9781412975681 | 1412975689
Edition: 3rdFormat: Paperback
Publisher: SAGE Publications, Inc
Pub. Date: 5/7/2010
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Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical me... MORE
| Preface | |
| Theory | |
| Rhetoric and Popular Culture | |
| The Rhetoric of Everyday Life | |
| The Building Blocks of Culture: Signs | |
| Rhetoric and the Rhetorical Tradition | |
| The Rhetorical Tradition: Ancient Greece | |
| Rhetorical Methods in Critical Studies | |
| Texts Influence through Meanings | |
| Varieties of Rhetorical Criticism, par... MORE | |
| An Introduction to Critical Perspectives | |
| Culture-centered Criticism | |
| Marxist Criticism | |
| Visual Rhetorical Criticism | |
| Psychoanalytic Criticism | |
| Varieties of Rhetorical Criticism, part two | |
| Feminist Criticism | |
| Dramatistic/Narrative Criticism | |
| Media-centered Criticism | |
| Summary and Review | |
| Looking Ahead | |
| Application | |
| Paradoxes of Personalization: Race Relations in Milwaukee | |
| The Problem of Personalization | |
| The Scene and Focal Events | |
| On Gangsta, Written with the Help of the Reader | |
| African American Culture Is Violent | |
| African American Culture Is Sexual | |
| African American Culture Is Crassly Materialistic | |
| Conclusion | |
| Simulational Selves, Simulational Culture in Groundhog Day | |
| Media and Representation in Rec.Motorcycles | |
| Two Homological Critiques | |
| Opening my iPod nano: A homological study of media and discourse | |
| Queering the Gecko: Race, Sexual Orientation, and Marginality in GEICO's Cavemen | |
| Suggested Readings | |
| Index | |
| Table of Contents provided by Ingram. All Rights Reserved. |
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