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Reverse Psychology Marketing The Death of Traditional Marketing and the Rise of the New "Pull" Game
Reverse Psychology Marketing The Death of Traditional Marketing and the Rise of the New "Pull" Game
- ISBN 13:
9780230507548
- ISBN 10:
0230507549
- Format: Hardcover
- Copyright: 01/15/2007
- Publisher: Palgrave Macmillan
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Summary
In this era of globalization and the Internet the consumer is behaving in a radically different way and is no longer susceptible to the timeworn ploys of push marketing. In answer, this book--supplementing ideas and insights with numerous engaging and topical anecdotes--explores the radical and distinctive concept and approach of Reverse Psychology Marketing.
