We live in a pop age gone loco for retro and crazy for commemoration. Band re-formations and reunion tours, expanded reissues of classic albums and outtake-crammed box sets, remakes and sequels, tribute albums and mash-ups . . . But what happens when we run out of past? Are we heading toward a sort of cultural-ecological catastrophe, where the archival stream of pop history has been exhausted? Simon Reynolds, one of the finest music writers of his generation, argues that we have indeed reached a tipping point and that although earlier eras had their own obsessions with antiquity--the Renaissance with its admiration for Roman and Greek classicism, the Gothic movement's invocations of medievalism-- never has there been a society so obsessed with the cultural artifacts of its own immediate past.Don't Look Backis the first book to examine the retro industry and ask the question: Is this retromania a death knell for any originality and distinctiveness of our own?