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Retailing Principles a Global Outlook

ISBN: 9781563677427 | 1563677423
Edition: 2nd
Format: Hardcover
Publisher: Fairchild Books
Pub. Date: 9/15/2012

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What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: A Global Outlook, Second Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors.New to this Edition: Full-colour illustrations and photographs throughout Chapter discussing the growth of multichannel retailing Current information on sustainability as it applies to ecoretailers and ecoconsumers New unit on retail management principles including two new chapters


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