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Retailing Management
ISBN: 9780256223460 | 0256223467
Edition: 3rdFormat: Hardcover
Publisher: McGraw Hill College Div
Pub. Date: 1/1/1998
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Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.
| SECTION ONE The World of Retailing | 2 | (158) | |||
| 2 | (26) | |||
| 28 | (38)... MORE | |||
| 66 | (30) | |||
| 96 | (24) | |||
| 120 | (40) | |||
| SECTION TWO Retailing Strategy | 160 | (178) | |||
| 160 | (36) | |||
| 196 | (34) | |||
| 230 | (26) | |||
| 256 | (28) | |||
| 284 | (30) | |||
| 314 | (24) | |||
| SECTION THREE Merchandise Management | 338 | (168) | |||
| 338 | (32) | |||
| 370 | (32) | |||
| 402 | (38) | |||
| 440 | (32) | |||
| 472 | (34) | |||
| SECTION FOUR Store Management | 506 | ||||
| 506 | (34) | |||
| 540 | (30) | |||
| 570 | (30) | |||
| 600 | ||||
| SECTION FIVE Cases | |||||
| |||||
| SECTION SIX Appendixes | |||||
| Appendix A: Careers in Retailing | A | ||||
| Appendix B: Starting Your Own Retail Business | A-15 | ||||
| Appendix C: Starting a Franchise Business | A-28 | ||||
| GLOSSARY | G | ||||
| CREDITS | CR | ||||
| INDEXES | I |
