Retailing in Emerging Markets
ISBN: 9781609011284 | 1609011287
Edition: 1stFormat: Paperback
Publisher: Fairchild Books
Pub. Date: 6/15/2011
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Retailing in Emerging Markets will be a valuable resource for students, researchers and retailers who want to understand various aspects of apparel retailing in the top emerging markets of the world. The book covers all the factors that directly influence the apparel retail industries in India, China, Mexico, Brazil, Romania, Thailand, Russia and Turkey, incorporating material contributed from scholars from each of the eight selected countries. Each chapter includes information about retail formats, entry mode, competition, consumers and buying... MORE
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