Retailing
ISBN: 9780324362794 | 032436279X
Edition: 6thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 3/2/2007
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Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and countless hours of consulting work to his credit. An authority in the area of marketing strategy and distribution systems, Professor Lusch has published 15 books. While others may focus on lackluster... MORE
| Introduction to Retailing | |
| Perspectives on Retailing | |
| Retail Strategic Planning and Operations Management | |
| The Retailing Environment | |
| Retail Customers | |
| Evaluating the Competition in Retailing | |
| Managing the Supply Chain | |
| Legal and Ethical Behavior | |
| Market Selection and Location Analysis | |
| Market Selection and R... MORE | |
| Managing Retail Operations | |
| Managing a Retailer's Finances | |
| Merchandise Buying and Handling | |
| Merchandise Pricing | |
| Advertising and Promotion | |
| Customer Service and Retail Selling | |
| Store Layout and Design | |
| Retail Administration | |
| Managing People | |
| Appendix | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
