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Chapter 1 Why Have Games? 1
The only reason to run a game or a contest is to improve a sales metric or a selling behavior.
Chapter 2 Elements of a Game 7
Begin with the end in mind.
Chapter 3 Selling the Game to Your Staff 15
You can't light a fi re with a wet match.
Chapter 4 Making Your Case and Establishing a Reward System 23
Make an offer they can't refuse.
Chapter 5 Fun and Games! 41
And the winners are . . . (See the following page for a list of g... MORE