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Retail Management : A Strategic Approach

by: Berman, Barry; Evans, Joel R.

ISBN: 9780136138297 | 0136138292

Edition: 7th
Format: Hardcover
Publisher: Prentice Hall Professional Technical Reference
Pub. Date: 1/1/1998

Newer Edition Available

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Summary Table of Contents

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training... MORE

... MORE

Preface

(8)

Acknowledgments

xvii

Part One AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT

(100)

1. An Introduction to Retailing

(27)

2. Strategic Planning in Retailing: Owning or Managing a Business

(30)

3. The Contemporary Challenges Facing Retailers

(42)

Part Two SITUATION ANALYSIS

101

(98)

4. Retail Institutions By Ownership

102

(29)

5. Retail Institutions By Store-Based Strategy Mix

131

(33)

6. Nonstore-Based and Nontraditional Retailing

164

(35)

Part Three TARGETING CUSTOMERS AND GATHERING INFORMATION

199

(74)

7. Identifying and Understanding Consumers

200

(34)

8. Information Gathering and Processing in Retailing

234

(39)

Part Four CHOOSING A STORE LOCATION

273

(72)

9. Trading-Area Analysis

274

(37)

10. Site Selection

311

(34)

Part Five MANAGING A RETAIL BUSINESS

345

(90)

11. Retail Organization and Human Resource Management

346

(32)

12. Operations Management: Financial Dimensions

378

(24)

13. Operations Management: Operational Dimensions

402

(33)

Part Six MERCHANDISE MANAGEMENT AND PRICING

435

(110)

14. Buying and Handling Merchandise

436

(34)

15. Financial Merchandise Management

470

(34)

16. Pricing in Retailing

504

(41)

Part Seven COMMUNICATING WITH THE CUSTOMER

545

(78)

17. Establishing and Maintaining a Retail Image

546

(36)

18. Promotional Strategy

582

(41)

Part Eight PLANNING FOR THE FUTURE

623

19. Planning by a Service Retailer

624

(34)

20. Integrating and Controlling the Retail Strategy

658

Appendixes

A Careers in Retailing

B About the Web Site That Accompanies Retail Management

A10

C Glossary

A13

Photo Credits

Name Index

Subject Index

II1

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