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Retail Management : A Strategic Approach
ISBN: 9780023086571 | 0023086572
Edition: 5thFormat: Hardcover
Publisher: Prentice Hall Professional Technical Reference
Pub. Date: 12/1/1991
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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
| An Overview Of Strategic Retail Management | |
| An Introduction to Retailing | |
| Building and Sustaining Relationships in Retailing | |
| Strategic Planning in Retailing | |
| Situation Analysis | |
| Retail Institutions By Ownership | |
| Retail Institutions By Store Based Strategy Mix | |
| Web, Nonstore-Based and Other Forms of Nontraditional Retailing | |
| Targetin... MORE | |
| Identifying and Understanding Consumers | |
| Information Gathering and Processing in Retailing | |
| Choosing A Store Location | |
| Trading-Area Analysis | |
| Site Selection | |
| Managing A Retail Business | |
| Retail Organization and Human Resource Management | |
| Operations Management: Financial Dimensions | |
| Operations Management: Operational Dimensions | |
| Merchandise Management And Pricing | |
| Developing Merchandise Plans | |
| Implementing Merchandise Plans | |
| Financial Merchandise Management | |
| Pricing in Retailing | |
| Communicating With The Customer | |
| Establishing and Maintaining a Retail Image | |
| Promotional Strategy | |
| Putting It All Together | |
| Integrating and Controlling the Retail Strategy | |
| Careers in Retailing | |
| About the Website that Accompanies Retail Management | |
| Glossary | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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