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Retail Managemen : A Strategic Approach (With Free Great Ideas in Retailing)
ISBN: 9780131070691 | 013107069X
Edition: 9thFormat: Package
Publisher: Prentice Hall
Pub. Date: 1/1/2004
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For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.
I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT. 1. An Introduction to Retailing. 2. Building and Sustaining Relationships in Retailing. 3. Strategic Planning in Retailing. II. SITUATION ANALYSIS. 4. Retail Institutions By Ownership. 5. Retail Institutions By Store Based Strategy Mix. 6. Web, Nonstore-Based and Other Forms of Nontraditional Retailing. III. TARGETING CUSTOMERS AND GATHERING INFORMATION. 7. Identifying and Understanding Consumers. 8. Information Gathering and Processing in Retailing. IV. CHOOSING A STORE LOCATION. 9. Trading-Area A... MORE
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