Retail Buying Practices and Policies in a Global Economy
ISBN: 9780135046609 | 0135046602
Edition: 1stFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 2/14/2011
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Retail Buying Practices and Policies in a Global Economy details every aspect of a buyer's job and includes step-by-step videos that detail the completion of Excel#xAE; spread sheets for assignments and in-depth instruction. The text provides students with insights into buying from a truly global perspective, preparing them for the global economy in which they will be working. In addition, students will find in-depth coverage of topics#x13;such as financial statements and ratios, branding, and technology#x13;not found in other texts. From large... MORE
1. Introduction to Retail Buying
2. Why Consumers Buy
3. A Basic Understanding of Financial Statements and Ratios
4. Determination of Markup and Pricing of Merchandise
5. Essentials of Markdown Management
6. ... MORE
7. Assortment Planning
8. Branding
9. Selecting, Categorizing & Evaluating Vendor Relationships and Performance
10. The Legal Environment and Negotiating with Vendors
11. Advertising and Sales Promotion
12. Merchandise Resources
13. Buying in a Global Marketplace
14. The Basics of Fashion
15. Technology Trends in the Buying Process
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