9780132179355

Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today's market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book will effectively prepare you for your role as a professional retail buyer.

SECTION ONE INTRODUCTION TO RETAIL BUYING

Chapter 1: The Retail Playing Field

Chapter 2: The Buyer’s Role

Chapter 3: Buying Practices for the Different Retail Classifications

Chapter 4: The Market Specialists and how They Service Retailers

SECTION TWO: PLANNING THE PURCHASE

Chapter 5: Consumer Analysis

Chapter 6: Multiculturalism: Assessing the Product Needs of America’s Major Ethnicities

Chapter 7: What to Buy

Chapter 8: How Much to Buy

Chapter 9: Merchandise Sourcing and Timing the Purchase

SECTION THREE: MAKING THE PURCHASE

Chapter 10: Purchasing in the Domestic Marketplace

Chapter 11: Foreign Market Purchasing

Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets

Chapter 13: Wholesale Purchasing on the Internet

Chapter 14: Negotiating the Purchase and Writing the Order

SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES

Chapter 15: Merchandise Pricing

Chapter 16: The Development of Private-Label Programs

Chapter 17: Disseminating Product information to Retail personnel

Chapter 18: The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising

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Retail Buying

Retail Buying

0132179350

Summary

Table of Contents

Supplemental Materials