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Retail Buying 4th Edition : From Basics to Fashion

ISBN: 9781609012779 | 1609012771
Edition: 4th
Format: Nonspecific Binding
Publisher: FAIRCHILD
Pub. Date: 7/30/2012

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This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities—drawn from real-world merchandising and incorporating current trends—give students the opportunity to apply critical skills as they would in a professional environment.


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