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Research Methods for Business: A Skill Building Approach, 4th Edition
Research Methods for Business: A Skill Building Approach, 4th Edition
- ISBN 13:
9780471203667
- ISBN 10:
0471203661
- Edition: 4th
- Format: Hardcover
- Copyright: 09/01/2002
- Publisher: Wiley
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Summary
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
