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Research Methods for Business: A Skill Building Approach, 4th Edition

ISBN: 9780471203667 | 0471203661
Edition: 4th
Format: Hardcover
Publisher: Wiley
Pub. Date: 9/1/2002

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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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