Customers can't seem to get enough red velvet. Like cupcakes, donuts, cake balls, and whoopie pies, red velvet creations are both homey and comforting and hip and cool. They are the latest retro-baking craze. Red velvet has conquered lots of new territory in recent years and Deborah Harroun's The Red Velvet Lover's Cookbook is the first and only book devoted to this hot topic. She has perfected the classics, as well as a host of new, inventive uses for this popular combination. In 50 recipes, and with full-color photos, Harroun has come up with all manner of red velvet donuts, waffles, pancakes, muffins, biscuits, icebox cakes, mug cakes, cheesecakes, and even a molten lava cake. Harroun also treats the reader to a dozen cookies, brownies, and bars, plus red velvet rolls and breads. Red velvet cannoli, eclairs, snowballs, churros, and truffles are the icing on the cake, and provide red velvet lovers with just about any recipe they will ever need.

Deborah Harroun is the cook, writer, and photographer behind the popular blog Taste and Tell, which she started in 2007. Her recipes and writing have been featured in print in Every Day with Rachael Ray magazine and online at The Kitchn, Huffington Post, Babble, and the websites of Bon Appetit and the Salt Lake City Deseret News. She has written two books: Best 100 Smoothies for Kids and The Red Velvet Lover's Cookbook. She appears frequently as a cooking expert on local television in Salt Lake City, where she lives with her husband and three children.