9780814401637

The proven recruiting techniques to take network marketing pros to a whole new level!Network marketing--also known as direct selling and multilevel marketing--has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their businesses by recruiting the right people. Written by a true network marketing superstar who personally enlisted over one thousand people in her first year, the book reveals a proven, innovative approach to recruiting that gets results fast. Readers will learn how to:- discover their own recruiting style- identify people who will become a great part of their team- do and say the right things to turn prospects into partners- overcome objections with confidence- attract people who never considered network marketingFilled with advice and inspiration, this indispensable guide gives network marketers the know-how and confidence they need to grow their enterprise and become top earners.

Mary Christensen (Santa Monica, CA) has more than 25 years of experience in network marketing, having recruited more than 1,000 people in her first year, and later holding executive roles in two multinational network marketing corporations. She is the author of Be a Network Marketing Superstar (978-0-8144-7431-0).

Foreword	p. ix
Introduction	p. 1
Prepare to Recruit	p. 7
Why People Become Network Marketers and Why They Don't	p. 9
Recruiting Principles That Will Transform Your Business	p. 13
How to Connect with More People	p. 23
How Much Do You Know About Network Marketing?	p. 27
Assemble Your Tools	p. 32
Develop Your Personal Success Story	p. 35
Identify Your Best Prospects	p. 39
Get Ready to Connect!	p. 41
Recruiting Your Customers	p. 45
Recruiting at Parties	p. 51
Approaching People Who Need the Money	p. 62
Turning Parents One to Your Business Opportunity	p. 67
Identifying Hot Prospects by Their Careers	p. 71
Connecting with People Who Have Been in the Business Before	p. 77
Embracing Ethnic Diversity	p. 82
Helping Business Owners Switch	p. 86
Peacocks and Other Hot Prospects	p. 89
Why Your Business Will Appeal to Achievers	p. 108
Helping Gen Ys Realize Their Dreams	p. 113
Helping Gen Xs Get What They Want	p. 119
Brightening the Future for Baby Boomers	p. 123
Women and Network Marketing	p. 126
Men and Network Marketing	p. 130
Recruiting Couples	p. 134
Recruiting Close to Home	p. 138
Building a Part-Time Army	p. 144
Prospect Shopping	p. 148
How to Get Referrals	p. 157
Turning Knowledge into Practice	p. 161
The Dress Rehearsal	p. 163
Approaching Your Prospects	p. 168
The Recruiting Interview	p. 174
The Business Seminar	p. 178
Loving Objections	p. 184
Are You a Recruiting Superstar?	p. 193
Your Personal Recruiting Style	p. 195
Give Your New Recruits the Best Possible Start	p. 202
Index	p. 205
Table of Contents provided by Ingram. All Rights Reserved.

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CHAPTER ONE Why People Become Network Marketers and Why They Don't Here are two simple Questions. First, what is the number-one reason people start a network marketing or party plan business? The answer is that they started the business because someone asked them. The overwhelming majority of people never considered the business before they were approached. That is not surprising. Our business is word of mouth. We don't run media campaigns trumpeting our opportunity and we don't advertise in the job opportunities section of the newspaper. Unless and until you connect with your prospects, how will they know how incredible the opportunity is? Second, what is the number-one reason people don't start a network marketing or party plan business? And the answer is that nobody asked them! People are not going to come knocking on your door. You have to reach out to them-preferably before someone else does. Believe me, there will be no harsher lesson than seeing someone you could have approached, but didn't, turn up at a corporate event as someone else's star recruit. Every day, thousands of people who never seriously considered a network marketing business sign an agreement. Luckily for them, they were in the right place at the right time when the right person came along. That person could be you. Don't prejudge, don't hesitate, and don't hold back. Approach people and talk about the business at every opportunity you get. If an opportunity doesn't present itself, create one. The more people you talk to, the more successful you will be. All you need is a belief in your products, your opportunity, and courage. If you have not yet done so, choosing your products will be the easy part. Just about every product now is sold directly. Iconic brands like Avon, which has been in business for more than 120 years, are being joined by household brands like Dove Chocolate;rM, Jockey;rM, and The Body Shop;rM that have traditionally sold retail. Choose a product you can be passionate about and a corporation with a genuine desire to serve you. No matter how great your products or how much support you get from your corporate partner, your success will be up to you. So, here is the million-dollar question: How much success do you think you deserve? If you don't think you deserve success, you'll find a thousand excuses why it won't happen for you, such as "I'm too young, old, busy, not confident or smart enough, not a salesperson . . ." Read between the lines and what you really are saying is, "I'm too (busy) so don't expect me to (try)." You're giving yourself a free pass to fail, but "stinking thinking" always comes at a price. Here is something else to think about. What if you do have what it takes to create an amazing life from your network marketing business, and then give up without giving it your best shot? There is no penalty for not reaching your goals, so what do you have to lose? Go for it and you may surprise yourself by achieving success beyond your wildest dreams. Give yourself permission to succeed-and to succeed spectacularly. Tell yourself, a thousand times if that is what it takes to believe it, "I want it, I deserve it, and I can do it." To put yourself out there every day takes courage, and you will almost certainly face a few setbacks. This is when you have to make a choice-to pull into an emotionally handicapped space and stay parked or to drive on regardless. As the famed American writer Mark Twain said in Pudd'nhead Wilson, "Courage is resistance to fear, mastery of fear-not absence of fear." If you wait to become confident before you start recruiting, you will waste your best opportunities. Confidence will come once you see the positive impact you can

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Be a Recruiting Superstar

Be a Recruiting Superstar

0814401635

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