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The Rebel's Guide to Email Marketing Grow Your List, Break the Rules, and Win

ISBN: 9780789749697 | 0789749696
Edition: 1st
Format: Paperback
Publisher: Que Publishing
Pub. Date: 8/15/2012

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Even though email marketing maintains one of the highest ROIs of any online channel, many marketers still follow antiquated tips or breezy "one-size-fits-all" advice that may not hold true for them in 2012. That means they're leaving money on the table. This no-nonsense, fun-to-read book is about capturing that cash. Legendary email and social marketers Jason Falls and DJ Waldow show email marketers how to identify real best practices: the practices that are best for them, with their audiences, in their environments. Falls and Waldow show how great companies of all sizes have often achieved breakthrough results by "breaking all the rules." Using real case studies, they demonstrate how companies can: * Drive list growth that translates into profits * Systematically simplify email signup to encourage opt-in * Bring real humor and creativity back into your email * Make the most of tools ranging from QR codes to texting * Make the right technical decisions about pre-check boxes and other attributes * Optimize every component of an email marketing message * Know when to deliberately introduce imperfections into your emails * Use email marketing and social media to power each other forward * Prepare for the short- and long-term futures of email marketing

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