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Real Estate Market Analysis : A Case Study Approach

by: Unknown
ISBN: 9780874208689 | 0874208688
Format: Trade Book
Publisher: Urban Land Institute
Pub. Date: 1/1/2001

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SummaryTable of ContentsAuthor Biography
Offering the tools needed to evaluate trends and understand the key factors affecting real estate markets, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types.
... MORE
About the Authorsiii
Case Study Authorsiv
Other Contributors and Reviewersv
Prefacevi
Understanding Real Estate Market Analysis
3(12)
What Is Real Estate Market Analysis?
3(3)
Generation of Ideas
6(1)
Different from Toothpaste
6(1)
Who Uses Market Analysis?
6(1)
How Does Market Analysis Fit into the Development Process?
7(2)
The Feasibility Study
9(1)
The New Demographics and the Need for Qualitative Research
10(1)
Psychographics: The Search for Segmentation
11(1)
Political Homework: Marketing for Entitlements
11(1)
Why Hasn't Anyone Else Thought of This?
12(1)
Summary
12(1)
Book Outline
12(3)
Basic Approach to Real Estate Market Studies
15(22)
Defining the Market Area
15(3)
Primary and Secondary Trade Areas
16(1)
Competitive Clusters
17(1)
Analyzing Demand
18(10)
Economic Indicators
18(1)
Using Employment Statistics
19(1)
Visitor Profiles and Tourism Trends
20(1)
Consumer Demographics
20(3)
Demographic Data Sources
23(1)
Psychographics: Portraying Household Lifestyles
24(1)
Using Consumer Surveys
24(1)
Using Quantitative Research
25(2)
Qualitative Research
27(1)
Analyzing Supply
28(3)
Supply Overview
28(1)
The Importance of Fieldwork
29(2)
Mapping the Competition
31(1)
Marketability Analysis
31(2)
Assessing the Site's Advantages and Disadvantages
32(1)
Comparing the Subject with Its Competition
32(1)
Will Demand Be Sufficiently Strong?
33(1)
Capture Rates
33(1)
Determining Supply/Demand Balance
34(1)
Absorption Rates
34(3)
Residential Development
37(56)
Development Types
37(1)
Characteristics of Single-Family Homes
38(1)
Characteristics of Multifamily Homes
39(2)
Residential Market Analysis
41(5)
Identifying the Market Area
41(1)
Demand Factors
42(2)
Supply Factors
44(2)
Sources of Data
46(1)
Special Niches
47(5)
Low-and Moderate-Income Housing
47(1)
Independent Living Seniors' Rental Housing
48(1)
Seniors' Housing
48(3)
Second-Home Markets
51(1)
Overview of Case Studies
52(2)
Multifamily Housing: Colinas Gateway (1998)
54(12)
For-Sale Subdivision Housing: The McCall Tract (1997)
66(8)
A Master-Planned Community: Silver Knolls (1998)
74(11)
Downtown Housing: Old Town Square (1995)
85(8)
Office and Industrial Development
93(46)
Characteristics of Office Buildings
93(1)
Class
93(1)
Location
93(1)
Size and Flexibility
94(1)
Use and Ownership
94(1)
Features and Amenities
94(1)
Characteristics of Industrial/Warehouse Buildings
94(1)
Analyzing Office and Industrial Space Markets
95(11)
From Macro to Micro Analysis
95(2)
Market Area Definition
97(1)
Site Selection
97(1)
Demand Analysis for Office Development
98(3)
Supply Analysis for Office Development
101(2)
Demand Analysis for Industrial Space
103(1)
Supply Analysis for Industrial Space
103(1)
Sources of Data
104(1)
The Integration of Demand and Supply Analyses
105(1)
Marketablity Analysis
105(1)
Market Share and Absorption
106(1)
Overview of Case Studies
106(2)
Office Building Purchase: Suburban Chicago (1997)
108(9)
Warehouse Property: Valwood (1998)
117(9)
Flex/R&D Property: Peachtree Industrial Park (1998)
126(13)
Retail Development
139(46)
Types of Shopping Centers
140(1)
Store Mix in Shopping Centers
141(1)
Retail Market Analysis
141(8)
The Importance of Key Tenants
143(1)
Trade Areas and Market Segments
144(1)
Purchasing Power
145(1)
Forecasting Sales
146(2)
Location Decisions
148(1)
Sources of Data
148(1)
Shaping the Character of the Center
149(1)
Overview of Case Studies
150(1)
A Value-Retailing Center: La Cantera (1992)
151(11)
Street Retail: Granby Street District, Downtown Norfolk (1998)
162(8)
Retail Entertainment Center: The Lake at Riverdale
170(8)
Town Center: Wilanow, Warsaw, Poland (2000)
178(7)
Hotels and Resorts
185(20)
Product Types
185(3)
Convention Hotels
185(1)
Luxury Hotels
186(1)
Commercial Hotels
186(1)
Budget/Economy Facilities
186(1)
All-Suite or Residence Hotels
186(1)
Executive Conference Centers
187(1)
Resort Hotels
187(1)
Other Hotel Products
187(1)
Hotel Market Analysis
188(6)
Determining the Market Area
188(1)
Demand Segments
189(1)
Fluctuations in Demand
190(1)
Measuring Demand
191(1)
Demand Generators
192(1)
Competitive Supply
193(1)
Demographics and Psychographics
193(1)
Synthesis of Demand and Supply
194(1)
Sources of Data
194(1)
Overview of Case Study
194(1)
A New Hotel: Downtown Austin (1997)
195(10)
Mixed-Use Developments
205(19)
Three of More Significant Revenue-Producing Uses
205(1)
Physical and Functional Integration
206(1)
Development in Conformance with a Coherent Plan
206(1)
Analyzing Market Potential of Mixed-Use Projects
206(6)
Residential
207(1)
Office
208(1)
Hotel
209(1)
Retail
209(1)
Specialized Uses
209(2)
Data and Analysis
211(1)
Marketability
211(1)
Case Study
212(1)
Mixed-Use Development: El Toro Military Base Reuse (1998)
213(11)
Appendix A: Sources of Data224(8)
Market Forecast Sources
224(4)
Economic and Demographic Data Providers
228(1)
Directories
229(1)
Periodicals
229(3)
Appendix B: Glossary232(6)
Appendix C: Index238
Adrienne Schmitz is a director at the Urban Land Institute, the world's leading real estate and land use education and research institute. She lives in Washington DC.

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