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Reaching Audiences : A Guide to Media Writing
ISBN: 9780205286225 | 0205286224
Format: PaperbackPublisher: Prentice Hall
Pub. Date: 10/1/1998
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Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students and instructors how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.
| Preface | xi | ||||
| Acknowledgments | xiii | ||||
| PART ONE The Components of Good Writing | 1 | (116) | |||
| 1 | (14) | |||
| 2 | (3) | ||||
| 5 | (7) | |||
| 12 | (1) | |||
| 13 | (1) | |||
| 14 | (1) | |||
| 15 | (20) | |||
| 16 | (2) | |||
| 18 | (3) | |||
| 21 | (7) | |||
| 28 | (1) | |||
| 29 | (1) | |||
| 30 | (3) | |||
| 33 | (1) | |||
| 34 | (1) | |||
| 35 | (38) | |||
| 36 | (1) | |||
| 37 | (2) | |||
| 39 | (6) | |||
| 45 | (7) | |||
| 52 | (2) | |||
| 54 | (3) | |||
| 57 | (6) | |||
| 63 | (3) | |||
| 66 | (7) | |||
| 73 | (44) | |||
| 74 | (7) | |||
| 81 | (7) | |||
| 88 | (4) | |||
| 92 | (5) | |||
| 97 | (6) | |||
| 103 | (1) | |||
| 104 | (4) | |||
| 108 | (3) | |||
| 111 | (5) | |||
| 116 | (1) | |||
| PART TWO Improving Writing | 117 | (105) | |||
| 117 | (48) | |||
| 117 | (2) | |||
| 119 | (7) | |||
| 126 | (6) | |||
| 132 | (5) | |||
| 137 | (2) | |||
| 139 | (1) | |||
| 139 | (14) | |||
| 153 | (6) | |||
| 159 | (4) | |||
| 163 | (2) | |||
| 165 | (19) | |||
| 166 | (1) | |||
| 167 | (7) | |||
| 174 | (3) | |||
| 177 | (2) | |||
| 179 | (1) | |||
| 179 | (4) | |||
| 183 | (1) | |||
| 184 | (16) | |||
| 185 | (3) | |||
| 188 | (9) | |||
| 197 | (1) | |||
| 197 | (1) | |||
| 198 | (2) | |||
| 200 | (22) | |||
| 201 | (1) | |||
| 201 | (1) | |||
| 202 | (19) | |||
| 221 | (1) | |||
| PART THREE Gathering Information | 222 | (59) | |||
| 222 | (25) | |||
| 223 | (5) | |||
| 228 | (4) | |||
| 232 | (5) | |||
| 237 | (2) | |||
| 239 | (5) | |||
| 244 | (1) | |||
| 245 | (2) | |||
| 247 | (34) | |||
| 248 | (3) | |||
| 251 | (1) | |||
| 252 | (2) | |||
| 254 | (2) | |||
| 256 | (6) | |||
| 262 | (5) | |||
| 267 | (4) | |||
| 271 | (3) | |||
| 274 | (1) | |||
| 275 | (4) | |||
| 279 | (2) | |||
| PART FOUR Other Media Writing Styles | 281 | (77) | |||
| 281 | (22) | |||
| 282 | (5) | |||
| 287 | (2) | |||
| 289 | (2) | |||
| 291 | (1) | |||
| 292 | (4) | |||
| 296 | (2) | |||
| 298 | (1) | |||
| 299 | (3) | |||
| 302 | (1) | |||
| 303 | (35) | |||
| 304 | (7) | |||
| 311 | (3) | |||
| 314 | (2) | |||
| 316 | (9) | |||
| 325 | (5) | |||
| 330 | (1) | |||
| 330 | (4) | |||
| 334 | (1) | |||
| 334 | (2) | |||
| 336 | (2) | |||
| 338 | (20) | |||
| 339 | (3) | |||
| 342 | (6) | |||
| 348 | (5) | |||
| 353 | (1) | |||
| 354 | (2) | |||
| 356 | (1) | |||
| 357 | (1) | |||
| Appendix A Libel and Privacy | 358 | (6) | |||
| Appendix B The Abused Words List | 364 | (12) | |||
| Appendix C Spelling in the Computer Age | 376 | (6) | |||
| Appendix D Key to Grammar Quizzes | 382 | (4) | |||
| Index | 386 |
