Quantitative Research Methods for Communication : A Hands-On Approach
ISBN: 9780199931804 | 0199931801
Edition: 2ndFormat: Paperback
Publisher: Oxford University Press, USA
Pub. Date: 11/13/2012
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Quantitative Research Methods for Communication: A Hands-On Approach, Second Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opport... MORE
Preface
1. An Introduction to Communication Research
2. Empirical Research
3. Research Ethics
4. Searching for Previous Research and APA Style
5. Research Structure and Literature Reviews
6. Variables
7. Descriptive Statistics
8. Measurement
9. Reliability and Validity
10. Survey Research
11. Content Analysis
12. Experimental Design
13. Sampling Methods
14. Hypothesis Testing
15. Chi-Square Test of Independence
16. Independent Samples t-Tests
17. One-Way Analysis of Variance (ANOV... MORE
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