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Qualitative Research Methods for Media Studies : An Introduction

ISBN: 9780415890229 | 0415890225
Edition: 1st
Format: Nonspecific Binding
Publisher: Routledge
Pub. Date: 12/6/2013

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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.


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