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Qualitative Media Analysis

ISBN: 9781452230054 | 1452230056
Edition: 2nd
Format: Paperback
Publisher: SAGE Publications, Inc
Pub. Date: 10/2/2012

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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Author David L. Altheide shows the reader how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. He looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.


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