Many students and qualitative researchers find that the most difficult part of their research project is being faced with data from interviews or focus groups which they are unsure how to analyse. After introductory chapters that discuss the early stages of research and the process of collecting data, this book takes the reader on a step by step journey through the different stages of analysis, from first reading transcripts to presenting findings in a report or dissertation. For each stage of the process there are demonstrations using real data and exercises for the reader to perform. While acknowledging that there are many different forms that qualitative data analysis can take, the book provides a series of ideas and examples that readers will find invaluable when analysing their own data.