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JOHN YUDKIN (1910?1995) was a British physiologist and nutritionist. He became internationally famous with his book Pure, White, and Deadly, first published in 1972, and was one of the first scientists to claim that sugar was a major cause of obesity and heart disease.
ROBERT H. LUSTIG, M.D., is the New York Times-bestselling author of Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease. His YouTube video ?Sugar: The Bitter TruthĒ has been viewed nearly three million times. An internationally renowned pediatric endocrinologist at the University of California, San Francisco, Lustig has spent more than fifteen years treating childhood obesity and studying the effects of sugar on the central nervous system, metabolism, and disease.