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Public Speaking : Strategies for Success

ISBN: 9780205286515 | 0205286518
Edition: 2nd
Format: Paperback
Publisher: Allyn & Bacon, Inc.
Pub. Date: 4/1/1999

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The author, one of today's leading scholars in speech communication, encourages the reader to think through and about the public speaking process. Zarefsky urges consideration of the diversity of audiences, occasions, and speakers in the choice of a specific purpose, a relevant topic, and the appropriate material to make a successful speech. The author ties public speaking success to the development of strategies.

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