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| Preface | p. xvi |
| Introduction | p. 1 |
| Introduction to Public Speaking | p. 7 |
| Why Study Public Speaking? | p. 7 |
| Public Speaking and Conversation | p. 8 |
| Quick Check: Components of Effective Public Speaking | p. 10 |
| The Communication Process | p. 11 |
| Quick Check: Understand the Communication Process | p. 14 |
| The Rich Heritage of Public Speaking | p. ... MORE |
| Quick Check: The Rich Heritage of Public Speaking | p. 16 |
| Public Speaking and Diversity | p. 16 |
| A Question of Ethics | p. 18 |
| Speaking with Confidence | p. 19 |
| Understand Your Nervousness | p. 19 |
| Build Your Confidence | p. 22 |
| How to: Channel Your Energy | p. 25 |
| Quick Check: Build Your Confidence | p. 27 |
| A Question of Ethics | p. 28 |
| The Audience-Centered Speechmaking Process | p. 29 |
| An Audience-Centered Speechmaking Model | p. 29 |
| Consider Your Audience | p. 31 |
| Select and Narrow Your Topic | p. 31 |
| Determine Your Purpose | p. 33 |
| Develop Your Central Idea | p. 34 |
| Generate the Main Ideas | p. 34 |
| Gather Verbal and Visual Supporting Material | p. 35 |
| Organize Your Speech | p. 37 |
| Rehearse Your Speech | p. 41 |
| Deliver Your Speech | p. 42 |
| How to: Prepare for a Speech | p. 42 |
| A Question of Ethics | p. 43 |
| Sample Speech: Our Immigration Story | p. 44 |
| Ethics and Free Speech | p. 47 |
| Ethics | p. 47 |
| Free Speech | p. 47 |
| Speaking Freely | p. 48 |
| Quick Check: History of Free Speech in the United States | p. 50 |
| Speaking Ethically | p. 50 |
| How to: Incorporate an Oral Citation into Your Speech | p. 55 |
| Quick Check: The Ethical Public Speaker... | p. 56 |
| Listening Ethically | p. 56 |
| Quick Check: The Ethical Listener... | p. 58 |
| A Question of Ethics | p. 58 |
| Analyzing an Audience | p. 59 |
| Listening to Speeches | p. 63 |
| Barriers to Effective Listening | p. 64 |
| How to: Prevent Information Overload | p. 65 |
| How to: Minimize Outside Distractions | p. 66 |
| How to: Counteract Prejudice | p. 67 |
| How to: Overcome Receiver Apprehension | p. 68 |
| Becoming a Better Listener | p. 69 |
| Quick Check: Enhance Your Listening Skills | p. 74 |
| Improving Your Note-Taking Skills | p. 75 |
| Listening and Critical Thinking | p. 77 |
| Analyzing and Evaluating Speeches | p. 79 |
| A Question of Ethics | p. 87 |
| Analyzing Your Audience | p. 89 |
| Becoming an Audience-Centered Speaker | p. 89 |
| How to: Become an Audience-Centered Speaker | p. 91 |
| Gathering Information About Your Audience | p. 91 |
| Analyzing Your Audience Before You Speak | p. 96 |
| Quick Check: Describing Cultural Differences | p. 100 |
| How to: Use Diverse Strategies | p. 104 |
| Quick Check: Adapting to Diverse Listeners | p. 105 |
| Quick Check: Adapting Your Message to Different Types of Audiences | p. 107 |
| Adapting to Your Audience as You Speak | p. 111 |
| Quick Check: Analyzing and Adapting to Your Audience as You Speak | p. 114 |
| Analyzing Your Audience After You Speak | p. 116 |
| A Question of Ethics | p. 118 |
| Preparing a Speech | p. 119 |
| Developing Your Speech | p. 127 |
| Select and Narrow Your Topic | p. 128 |
| How to: Brainstorm for a Topic | p. 132 |
| Quick Check: Selecting a Topic | p. 133 |
| Determine Your Purpose | p. 134 |
| Quick Check: General Purposes for Speeches | p. 136 |
| Quick Check: Specific Purposes for Speeches | p. 138 |
| Develop Your Central Idea | p. 138 |
| Quick Check: Purpose Statement Versus Central Idea | p. 140 |
| Generate and Preview Your Main Ideas | p. 141 |
| Meanwhile, Back at the Computer... | p. 143 |
| A Question of Ethics | p. 145 |
| Gathering Supporting Material | p. 147 |
| Personal Knowledge and Experience | p. 147 |
| The Internet | p. 148 |
| How to: Do an Advanced Search | p. 150 |
| Library Resources | p. 152 |
| Quick Check: Supporting Materials in the Library | p. 159 |
| Interviews | p. 159 |
| Resources from Special-Interest Groups and Organizations | p. 162 |
| Research Strategies | p. 163 |
| How to: Document an Electronic Resource in MLA Format | p. 164 |
| Quick Check: Research Strategies | p. 169 |
| A Question of Ethics | p. 170 |
| Supporting Your Speech | p. 171 |
| Illustrations | p. 171 |
| Quick Check: Choose the Right Illustrations | p. 174 |
| Descriptions and Explanations | p. 175 |
| Definitions | p. 176 |
| Analogies | p. 178 |
| Statistics | p. 180 |
| Quick Check: Select Effective Statistics | p. 183 |
| Opinions | p. 184 |
| Quick Check: Types of Supporting Material | p. 187 |
| Selecting the Best Supporting Material | p. 187 |
| How to: Decide Which Is Your Best Supporting Material | p. 188 |
| A Question of Ethics | p. 189 |
| Crafting a Speech | p. 191 |
| Organizing Your Speech | p. 199 |
| Organizing Your Main Ideas | p. 200 |
| Quick Check: Organize Main Ideas | p. 208 |
| Subdividing Your Main Ideas | p. 208 |
| Integrating Your Supporting Material | p. 209 |
| Quick Check: Integrate Supporting Material | p. 210 |
| Organizing Your Supporting Material | p. 210 |
| Quick Check: Organizing Your Supporting Material | p. 213 |
| Developing Signposts | p. 213 |
| Quick Check: Verbal Transitions | p. 214 |
| Quick Check: Type of Signposts | p. 217 |
| Supplementing Signposts with Presentation Aids | p. 217 |
| A Question of Ethics | p. 219 |
| Introducing Your Speech | p. 221 |
| Purposes of Introductions | p. 221 |
| Quick Check: Does Your Introduction Accomplish Its Purpose? | p. 225 |
| Effective Introductions | p. 225 |
| How to: Develop an Effective Introduction | p. 232 |
| A Question of Ethics | p. 233 |
| Concluding Your Speech | p. 235 |
| Purposes of Conclusions | p. 235 |
| Quick Check: Purposes of Your Speech Conclusion | p. 237 |
| Effective Conclusions | p. 238 |
| How to: Develop an Effective Conclusion | p. 240 |
| A Question of Ethics | p. 241 |
| Outlining and Editing Your Speech | p. 243 |
| Developing a Preparation Outline | p. 244 |
| Quick Check: Summary of Correct Outline Form | p. 347 |
| Editing Your Speech | p. 252 |
| How to: Avoid Long Phrases | p. 253 |
| Developing Your Delivery Outline and Speaking Notes | p. 254 |
| A Question of Ethics | p. 260 |
| Using Words Well: Speaker Language and Style | p. 261 |
| Oral Versus Written Language Style | p. 262 |
| Quick Check: Oral Versus Written Style | p. 263 |
| Using Words Effectively | p. 264 |
| Adapting Your Language Style to Diverse Listeners | p. 266 |
| Crafting Memorable Word Structures | p. 269 |
| Quick Check: Crafting Memorable Word Structure | p. 273 |
| Tips for Using Language Effectively | p. 274 |
| How to: Create Figurative Images Drama, and Cadence | p. 275 |
| A Question of Ethics | p. 276 |
| Delivering Your Speech | p. 277 |
| Delivering Your Speech | p. 283 |
| The Power of Speech Delivery | p. 284 |
| Methods of Delivery | p. 286 |
| Quick Check: Impromptu | p. 289 |
| Quick Check: Methods of Delivery | p. 286 |
| Characteristics of Effective Delivery | p. 290 |
| Quick Check: Benefits of Eye Contact | p. 291 |
| Quick Check: Effective Gestures | p. 294 |
| Quick Check: Characteristics of Good Vocal Delivery | p. 303 |
| Audience Diversity and Delivery | p. 304 |
| Rehearsing Your Speech: Some Final Tips | p. 305 |
| How to: Make the Most of Your Rehearsal Time | p. 306 |
| Delivering Your Speech | p. 307 |
| Adapting Your Speech Delivery for Television | p. 309 |
| Responding to Questions | p. 311 |
| A Question of Ethics | p. 314 |
| Presentation Aids | p. 315 |
| Designing and Using Presentation Aids | p. 321 |
| The Value of Presentation Aids | p. 321 |
| Quick Check: The Value of Presentation Aids | p. 323 |
| Types of Presentation Aids | p. 323 |
| How to: Use an Overhead Projector | p. 331 |
| Guidelines for Developing Presentation Aids | p. 333 |
| How to: Select the Right Presentation Aids | p. 339 |
| Guidelines for Using Presentation Aids | p. 339 |
| How to: Use Presentation Aids Effectively | p. 343 |
| A Question of Ethics | p. 345 |
| Using Presentation Software | p. 347 |
| Presentation Software | p. 347 |
| Using Presentation Software | p. 348 |
| How to: Develop Effective Visuals | p. 350 |
| Preparing a Presentation with PowerPoint | p. 350 |
| Quick Check: Be Prepared | p. 354 |
| A Question of Ethics | p. 356 |
| Types of Speeches | p. 357 |
| Speaking to Inform | p. 365 |
| Goals of Informative Speaking | p. 366 |
| Quick Check: Goals of Informative Speeches | p. 367 |
| Types of Informative Speeches | p. 367 |
| Quick Check: Types of Informative Speeches | p. 372 |
| Strategies to Enhance Audience Understanding | p. 373 |
| How to: Enhance Message Clarity | p. 374 |
| How to: Enhance Audience Understanding | p. 377 |
| Strategies to Maintain Audience Interest | p. 377 |
| Quick Check: What Makes a Good Story? | p. 379 |
| Strategies to Enhance Audience Recall | p. 379 |
| Quick Check: Enhance Audience Recall | p. 381 |
| A Question of Ethics | p. 382 |
| Sample Information Speech: Choosing a Speech Topic by Roger Fringer | p. 383 |
| Understanding Principles of Persuasive Speaking | p. 385 |
| Persuasion Defined | p. 385 |
| How Persuasion Works | p. 387 |
| How to Motivate Listeners | p. 388 |
| Quick Check: Using Fear Appeals to Persuade | p. 394 |
| How to Develop Your Persuasive Speech | p. 395 |
| Quick Check: Persuasive Propositions: Developing Your Central Idea | p. 401 |
| Putting Persuasive Principles into Practice | p. 401 |
| A Question of Ethics | p. 403 |
| Using Persuasive Strategies | p. 405 |
| Establishing Credibility | p. 405 |
| Enhancing Your Credibility | p. 407 |
| Using Logic and Evidence to Persuade | p. 408 |
| How to: Judge the Validity of a Generalization | p. 409 |
| How to: Test the Truth of an Argument | p. 411 |
| Quick Check: Comparing Inductive, Deductive, and Causal Reasoning | p. 412 |
| Using Emotion to Persuade | p. 419 |
| How to: Use Emotion to Persuade | p. 423 |
| Strategies for Adapting Ideas to People and People to Ideas | p. 423 |
| Strategies for Organizing Persuasive Messages | p. 427 |
| Quick Check: Organizational Patterns for Persuasive Messages | p. 433 |
| A Question of Ethics | p. 436 |
| Sample Persuasive Speech: Medical Mayhem | p. 436 |
| Special-Occasion Speaking | p. 441 |
| Public Speaking in the Workplace | p. 441 |
| Ceremonial Speaking | p. 443 |
| Quick Check: Introduce a Speaker | p. 444 |
| How to: Give an Acceptance Speech | p. 448 |
| How to: Deliver a Eulogy | p. 450 |
| After-Dinner Speaking: Using Humor Effectively | p. 451 |
| Quick Check: Strategies for Achieving Humor in After-Dinner Speeches | p. 453 |
| A Question of Ethics | p. 454 |
| Appendices | p. 455 |
| Speaking in Small Groups | p. 459 |
| Small Group Communication | p. 459 |
| Solving Problems in Groups and Teams | p. 460 |
| Participating in Small Groups | p. 463 |
| Leading Small Groups | p. 464 |
| Managing Meetings | p. 466 |
| Planning a Group Presentation | p. 467 |
| Making a Group Presentation | p. 468 |
| A Question of Ethics | p. 470 |
| The Classical Tradition of Rhetoric | p. 471 |
| The Earliest Teachers of Rhetoric | p. 471 |
| Beginning of the Greek Tradition: The Sophists | p. 472 |
| Plato | p. 473 |
| Aristotle | p. 474 |
| The Roman Tradition | p. 476 |
| Conclusion | p. 477 |
| Suggested Speech Topics | p. 479 |
| Informative Speech Topics | p. 479 |
| Persuasive Speech Topics | p. 481 |
| Speeches for Analysis and Discussion | p. 483 |
| I Have a Dream | p. 483 |
| Making Democracy Work: Your Responsibility to Society | p. 486 |
| Van Gogh's Incredible Life | p. 488 |
| The Electoral College | p. 491 |
| The Dirty Secret | p. 493 |
| Binge Drinking on College Campuses | p. 496 |
| Curtailing the Contemporary College Counseling Crisis | p. 498 |
| Notes | p. 501 |
| Glossary | p. 517 |
| Index | p. 525 |
| Table of Contents provided by Ingram. All Rights Reserved. |