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Public Relations A Value Driven Approach, Books a la Carte Plus MyCommunicationLab with eText -...

ISBN: 9780205223213 | 0205223214
Edition: 5th
Format: Package
Publisher: Pearson
Pub. Date: 6/1/2011

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Books la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyCommunicationLab with E-Book Student Access Code Card and Public Relations: A Value Driven Approach, Books a la CarteEdition Updated in a new 5thedition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.


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