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Public Relations Today : Managing Competition and Conflict

ISBN: 9780205492107 | 020549210X
Edition: 1st
Format: Paperback
Publisher: Pearson
Pub. Date: 9/24/2007

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Public Relations: Managing Competition and Conflictis an introductory book that provides the latest theories and practices in easy-to-understand terms,exploreing the role of competition and conflict in todayrs"s modern public relations practice. Public Relationstakes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts. Public Relations: Managing Competition and Conflictis based on the idea that public relations is the management of competition and conflict on behalf of oners"s client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the "real-world" of public relations that lend excitement to the profession for students. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.

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