FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$92.00
Sorry, this item is currently unavailable.
Public Relations : Strategies and Tactics
ISBN: 9780321015471 | 0321015479
Format: HardcoverPublisher: Pearson College Div
Pub. Date: 8/1/1997
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
| Contents in Detail | vii | (8) | |||
| Preface | xv | (7) | |||
| In Memoriam | xxii | (1) | |||
| |||||
| Note to Students | xxi... MORE | ||||
| Part 1 ROLE | 1 | (118) | |||
| 2 | (22) | |||
| 24 | (30) | |||
| 54 | (24) | |||
| 78 | (17) | |||
| 95 | (24) | |||
| Part 2 PROCESS | 119 | (88) | |||
| 120 | (20) | |||
| 140 | (21) | |||
| 161 | (31) | |||
| 192 | (15) | |||
| Part 3 STRATEGY | 207 | (84) | |||
| 208 | (26) | |||
| 234 | (30) | |||
| 264 | (27) | |||
| Part 4 APPLICATION | 291 | (160) | |||
| 292 | (29) | |||
| 321 | (25) | |||
| 346 | (25) | |||
| 371 | (15) | |||
| 386 | (26) | |||
| 412 | (17) | |||
| 429 | (22) | |||
| Part 5 TACTICS | 451 | (98) | |||
| 452 | (19) | |||
| 471 | (25) | |||
| 496 | (31) | |||
| 527 | (22) | |||
| A Public Relations Glossary | 549 | (6) | |||
| Bibliography | 555 | (12) | |||
| Photo Acknowledgments | 567 | (2) | |||
| Index | 569 |
Related Products
MyCommunicationLab CourseCompa...
MyCommunicationLab with Pearso...
Outlines & Highlights for Publ...
